WHAT DO I THINK?
My thoughts in a few different publications.
CAMPAIGN X CREATIVE EQUALS:
FUTURE LEADER 2022
Campaign
I was overwhelmed and honoured to have been chosen for the Campaign X Creative Equals Future Leaders list for 2022.
TIME'S UP FOR HARVEY
The Drum
I speak to The Drum's editor Stephen Lepitak about Dragon Rouge's entry into this year's Chip Shop awards, and the power our industry has to speak out and spark a change.
INTERVIEW FOR CREATIVE LIVES
Lecture In Progress
I talk to Lecture In Progress about what I do, how I got here and share some words of wisdom for new writers.
MAN, I'M MORE THAN A WOMAN
The Marketing Society
I tell The Marketing Society why gender-segregating audiences should be on its way out.
THE DRUM'S 50 UNDER 30 OUTSTANDING
WOMEN IN CREATIVE & DIGITAL
The Drum
I was incredibly humbled to make it onto The Drum's worldwide list of outstanding women under 30.
BITE AGENCY LEADER INTERVIEW
Creativebrief
Izzy Ashton at Creativebrief chats to me for their BITE Agency Leader interview series. I share my thoughts on the importance of careful culture consumption, voice's expanding remit & how, when it comes to communicating purpose authentically, it all comes down to words.
UP CLOSE: THE POWER OF VOICE
Dragon Rouge London
I spill the beans on how verbal identity has changed, and what you should be focusing on in the future.
ADWEEK YOUNG INFLUENTIALS
AdWeek
July 2022
I was named one of AdWeek's Young Influentials – and after checking someone my age still counted as young (!) I was grateful to be among such good company on the list.
IF YOU THINK AGENCIES CAN’T WRITE ANY MORE, DON’T FORGET: IT TAKES TWO TO TANGO.
LBB
Some people have been complaining 'agencies can't write any more'. You'll be incredibly surprised to hear, I have some opinions on that.
HOUSTON, CAN YOU HEAR ME?
Dragon Rouge
In the Covid world where we're all working remotely, how do you run engaging virtual training and workshops?
ALEXA — HOW DO I CREATE AN OWNABLE BRAND VOICE?
Brandingmag
How do you make your brand distinctive and recognisable when your audience can't see your logo, colour-scheme or typeface?
That's where your tone of voice comes in.
WHAT IS THE NEW LANGUAGE OF WINNING?
The Marketing Society
Society is changing dramatically. If you want to keep it up, you need to change too. In this article for The Marketing Society's Empower publication, I look at what winning sounds like to people today.
TACKLING TABOOS
The Drum
Sex. Periods. Death. Feeling uncomfortable yet? I talk to The Drum about how to face taboo topics head-on and look at the opportunities brands have to break down those difficult conversations.
VOICE: THE MOST NEGLECTED YET MOST
IMPORTANT PART OF YOUR BRAND
The Drum
I share my thoughts with The Drum on why everyone should be paying more attention to their tone of voice.
A Q&A WITH THE DRUM
The Drum
I answer The Drum's most pressing questions about me and my role... including who wins in the battle of words vs pictures. You'll be shocked by my reply, I'm sure...