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WHAT HAVE I DONE?

Here are a handful of my favourite projects from the last few years.

Have a nosey through, and if you have any questions, I'd love to hear from you.

Portfolio: Case Studies
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TURNING IT UP FOR DIRAC

Dirac are a brand on a mission. Founded by audio geeks in Sweden who were unsatisfied with the sound coming out their speakers, they developed algorithms to boost the quality of sound wherever it's played. But how do you make people care about something they've never heard before? That's a challenge I relished.

Portfolio: Case Studies
Image by Larm Rmah

SPEAKING UP FOR SAVE THE CHILDREN

With a new campaign identity, Save The Children were moving their brand forward – fast. My team's role began as creative consultants, and led to me developing a tone of voice for the brand to use everywhere, no matter who they were speaking to, and training them in that voice.

Portfolio: Case Studies
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CREATING THE LUPL BRAND

Lupl is a brand new legal services platform changing the way law firms and their clients collaborate and manage their relationships. I was part of the team creating their brand from scratch – including the name. 

Portfolio: Case Studies
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FINDING A VOICE FOR THE BBC

The BBC master-brand had never needed a voice of its own. Audiences could only ever interact with the sub-brands or channels, with their own distinctive personalities. But the evolution of the way people consume content changed that.

Portfolio: Case Studies
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REFRESHING THE BRITISH GAS BRAND

British Gas found its customers only ever thinking of them when things went wrong. I worked alongside strategists and designers to refresh their brand as one who keep homes running smoothly.

Portfolio: Case Studies
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BREATHING LIFE INTO WOODLAND TRUST

If people have lost their connection with nature, where does that leave a brand like Woodland Trust? I helped tell their story and find a way of speaking to their audiences that would spark a connection again.

Portfolio: Case Studies
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TRANSLATING THE TASTE OF TWININGS

I rewrote the packaging for all 40 of Twinings' tea blends, taking readers on a journey of taste without ever leaving the supermarket.

Portfolio: Case Studies
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